ABOUT ME

I'm a marketing professional and recent graduate of Western Washington University, where I studied Business Administration with a concentration in Marketing and a minor in Communication Studies. I'm driven by a genuine curiosity for consumer behavior and a passion for translating that insight into strategic work that leaves a mark, whether that's building a brand identity from scratch, growing an audience on social, or crafting content that actually resonates.

My path into sports marketing started with the WWU Men's Vikings Rugby Club, where I've served as President since 2023. What began as a leadership role quickly became a full creative operation, managing social media platforms, designing graphics, building a cohesive visual identity, and developing digital storytelling that reflects the program's culture and deepens its connection with the community. Along the way, I learned how to lead a team, manage a complex budget, and balance long-term strategy with the kind of hands-on problem solving that keeps things moving day to day. That year we won the 2026 D1AA National Championship, a season I'm proud to have helped document and share with the world.

Beyond rugby, I co-founded the WWU Sports Media Club to give other students a space to develop real skills in sports content and media, and I've had the opportunity to apply my design work with the WWU Athletics Basketball program, contributing to game-day coverage, producing graphics, and supporting a consistent brand presence across both the men's and women's teams.

Most recently, I've brought these skills into a professional setting as a Social Media & Content Marketing Associate intern at Crusaders Global Academy, a New Zealand-based elite rugby development organization connected to the Crusaders Super Rugby franchise. There, I helped build and execute a content and outreach strategy from the ground up, developing a 68-day content calendar, leading a 55+ organization cold outreach campaign, and driving partnerships that expanded the program's reach and visibility.

I'm open to any opportunity where I can bring creativity, strategy, and genuine passion to the table, whether that's in-house, agency, freelance, or anywhere in between.

SPECIALITIES

Adobe Photoshop

Davinci Resolve

Microsoft Suites

CERTIFICATIONS

Google Analytics 4 Certified

Google Ads Certified

Amazon Ads Certified

TradeDesk Marketing Essentials Certified